This year saw the biggest Black Friday ever with $7,400,000 spent.
That’s in addition to the $4.2 billion shoppers dropped on Thanksgiving day. Spending habits are changing, though. 43% more consumers than last year bought merchandise online and picked it up in stores.
$2.9 billion of this year’s holiday season sales have come from purchases made using smart phones. And the spree isn’t over yet. Small Business Saturday saw $470 million in sales by 9 a.m. Saturday morning and Cyber Monday is forecast to generate $9.4 billion.
One reason for the spending spike is this year’s late Thanksgiving is giving consumers fewer days to shop before Christmas.
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