When your Instagram post gets a lot of likes it feels good, right? Well those likes will soon be hidden from many users.
In an attempt to reduce competitive pressure on the platform, Instagram will start hiding likes for some users in the U.S. starting next week. Likes, or how many hearts a post gets, will disappear from Instagram’s feed and user profile pages.
A user can still see how many likes they’ve received, but their followers won’t know the count. Instagram says the move is to depressurize the social media platform.
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