On average, Americans spend about $900 on gifts during the holidays. Local business owners have to compete with big corporations for their cut of holiday sales, but they say they’ve seen a rise in sales so far this holiday season.
Local jewelry artist, Cindy Miller, said, “For Small Business Saturdays, I’ll have a sale to try to get people in, and we actually had a really good turn out for Small Business Saturday this year.”
Anyaberry owner, Anya Sievers, said, “It’s done pretty good this year. I do see increase definitely in the traffic and sales this time of the year, beginning probably in November and through December as well.”
Local shop owners say their products are high quality and unique which helps drive sales. They say instead of hiring extra help this time of year, they have a plan and work throughout the year to prep for the holidays.
“You can walk in and see what the artist is doing and how they are making things. I’ve spent half the day showing people my process, and they are more engaged in the buying process when they do that, and there’s a story behind it,” said Miller.
“It’s hard to beat that resource base that the big companies have, but I’m okay with having my niche where I can grow and develop and pay more attention to the customer than the big corporation can,” said Sievers.