Verizon is giving you more for more. The nation’s No. 1 wireless carrier’s new set of plans greatly pumps up its data limits in exchange for a little more money, adding a bunch of features that its competitors have been touting for a while: Canada and Mexico roaming, “carryover” data, and a management app with the ability to switch your plan at any time.
“Listening to [users] and looking at their behavior and getting the feedback, they wanted more value out of the plan, they wanted more data, they wanted the carryover,” said Jeff Cha, Verizon’s VP of experience design. With the average Verizon user now consuming 2.7GB of data per line, it was time to increase data bucket sizes, he said.
Like the previous set of plans, the new Verizon Plan comes in five sizes: 2GB for $35, 4GB for $50, 8GB for $70, 16GB for $90 and 24GB for $110. Add $20 for each phone or $10 for each tablet or hotspot used on the plan. In general, these prices are $5-10 more than they were previously, but you get 30-50 pecent more data.
Nobody will be forced to switch plans, Cha said. “Our philosophy has always been to let customers stay in the plans they’re in,” he said.
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