HUNTSVILLE, Ala. — This year, October 13th is "Alabama Retail Day", kicking off the holiday shopping season in the Tennessee Valley.
Governor Ivey recognizing this day for retailers based or operating in Alabama.
The Alabama Retail Association reporting that consumers spent, through August, 7 percent more than they did last year.
Leaders say it's an opportunity to support your local businesses during the pandemic.
"When you as a consumer shop local, the tax dollars stay in the North Alabama to support our schools, our government, our roads bridges, and all those type of things that you might not think about when you're ordering something online from somewhere else," says Better Business Bureau of North Alabama, Regional Vice President, Tricia Pruitt.
Alabama sales are expected to meet or exceed the $13 billion that were brought in last year.