MONTGOMERY, Ala — Gov. Kay Ivey has awarded $10 million in CARES Act funding to support the Tourism Industry Recovery Program.
“The tourism industry around the world has been one of the hardest hit during this ongoing health crisis, but in Alabama, we remain committed to remind those around our state and country that we are open for business. I am pleased to award these well-deserved dollars to an industry that has been hurting so that people can feel confident that they can be safe when visiting Alabama destinations,” Gov. Ivey said. “COVID-19 has taken a hit on our society, but that does not change the fact that Alabama has so much to offer. We look forward to helping our tourism industry grow, come back stronger and welcome visitors for years to come.”
The program is intended to help communicate public health information and changes in business related to tourism.
“Because Alabama’s normally robust tourism and travel industry has been severely impacted by the effects of the pandemic, we are grateful that Governor Kay Ivey has earmarked an allocation that will allow the Alabama Tourism Department to generate a marketing campaign aimed at potential guests from outside the state,” Alabama Tourism Department Director Lee Sentell said. “The department will work with tourism professionals in all 67 counties and feature their top assets to bring visitors back.”