Facebook is cracking down on alcohol and tobacco-related content.
The new policy will prohibit all private sales, trades, transfers and gifting of alcohol and tobacco products on Facebook and Instagram. Brands that post content related to the sale or transfer of these products will have to restrict that content to adults 18 or older.
The new policy goes into effect today and will also apply to any Facebook groups created to sell alcohol or tobacco products.
Facebook is reaching out to group administrators to alert them of the changes.